Brazilian Jiu-Jitsu is a form of martial arts that builds the body and mind and helps bring discipline into practitioners’ lives. After working so closely with the client who was a BJJ fighter, it was evident that this sport helps individuals increase confidence, become more centered and become resilient.

Business Problem


Starts With me is a mental health service provider that creates platforms to support gaps in the workplace, education, and services by empowering individuals to increase their capacity for well-being.

Business Goals:

The client asked us to redesign the existing website.


  1. Increase functionality and clarity
  2. Increase website traffic
  3. Increase customer acquisition

Mehraban Niaki

UX Researcher & Designer

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